Free SEO Course – DigiSkills.Pk

Week 1

1 – Getting Started with the Course: Introduction to the Course

2 – Getting Started with the Course: Introduction to the Course Instructor

3 – Getting Started with the Course: How is this Course Structured?

4 – Getting Started with the Course: Who is this Course for?

5 – What is Search? Why is Search so Important?

6 – How many Search Engines are there? Which Search Engines are Important?

7 – What is Google? Is it only a Search Engine or a Company?

8 – History of Google & Bing Search Engines

9 – How Google Search Works?

10 – What is Search Engine Optimization?

11 – What are SEO Ranking Factors?

12 – On-page Optimization vs. Off-page Optimization

13 – Search vs. Social vs. Digital Marketing

14 – White Hat vs. Grey Hat vs. Black Hat SEO

15 – Organic SEO vs. SEM

16 – How is SEO Profession Different than Development and Design?

17 – What is Content?

18 – What is Google’s Mission?

19 – Difference between a Search Engine & an Answer Engine?

Week 2

20 – Google’s Approach to Search                             

21 – Google Search Page Structure                           

22 – What makes Google the Best Search Engine?                             

23 – SEO in the broader Digital Marketing Sphere: Digital Media & SEO                    

24 – SEO in the broader Digital Marketing Sphere: What is a Loyalty Loop and How can SEO help in getting Prospects?                               

25 – What is PESO Model?                           

26 – What is Outbound Marketing?                         

27 – What is Inbound Marketing?                             

28 – Difference between Inbound Marketing and Outbound Marketing                   

29 – How does Search play a role in Successful Inbound Marketing?                         

30 – Introduction to Keywords                   

31 – Types of Keywords                

32 – What is Keyword Research?               

33 – Google Ads Account for Keyword Planner Tool                          

34 – Understanding Google Ads Keyword Planner Tool                    

35 – How to Research Keywords with Free Google Ads Keyword Planner?

36 – Organize your Keyword Research                    

37 – Link your Keyword Research with your Business Goals                           

38 – Expand the Keyword Research into Synonyms

Week 3

39 – Clean up your Data from Duplicates               

40 – Understand the Commerciality of the Keywords                       

41 – Shortlist the right Keywords into Groups?                   

42 – Try not to Overlap the Keywords                     

43 – Keyword Research with some other Free and Paid Tool

44 – Keyword Research Case Study 1                       

45 – Keyword Research Case Study 2                       

46 – Keyword Research Case Study 3                       

47 – What is a Website? How a Website is Structured?                   

48 – Difference between Domain and Hosting                     

49 – What is HTML? Why is it Important?              

50 – What is a CMS? Why is it Important?             

51 – Home Page – The most Important Page         

52 – Product & Service Pages – The Money Pages

53 – About, Contact and Team Pages – Brand Value and Information                         

54 – Number of Pages                    

55 – Are single page websites good for SEO?

56 – What is On-page Optimization?       

57 – How Important is On-page Optimization?

Week 4

58 – What is Included in On-page Optimization?

59 – What are HTML Meta Tags?                               

60 – Keywords in HTML Meta Tags                           

61 – Creating Website Content with Shortlisted Keywords                             

62 – Importance of Language in Content               

63 – Optimizing Content with Keywords & Synonyms      

64 – Length of the Content                          

65 – Content Headings (H1-H6)                  

66 – Dividing Content into Sections                          

67 – LSI Keywords in Content                      

68 – Importance of Images                          

69 – Image Types and Sizes                          

70 – ALT Tags for Images                              

71 – Descriptive Titles, Captions, & Text for images                           

72 – Image File Name & URLs      

73 – Relevancy & Quality of the Images                  

74 – Optimize Placement                              

75 – Optimize Images for speed & Responsiveness                           

76 – Use an Image Sitemap

Week 5

77 – – SITE-LEVEL Factors: Website Structure & its Importance                     

78 – SITE-LEVEL Factors: SEO/Human Friendly URLs                          

79 – SITE-LEVEL Factors: HTML Sitemaps                               

80 – SITE-LEVEL Factors: XML Sitemaps                  

81 – SITE-LEVEL Factors: Internal Linking                

82 – SITE-LEVEL Factors: Website UpTime & Security                        

83 – SITE-LEVEL Factors: Too Many Links to Other Websites                          

84 – SITE-LEVEL Factors: Breadcrumb Navigation                

85 – SITE-LEVEL Factors: Robots.txt          

86 – Advanced Content Optimization: Content Recency and Frequency   

87 – Advanced Content Optimization: Blog – The Value Pages       

88 – Advanced Content Optimization: Ebooks, Guides, Tools and Other Value Pages                          

89 – What is Content Duplication? How important is it?                  

90 – Fixing Content Duplication with 301 Redirects                           

91 – Avoiding Content Duplication with Canonical Tag                     

92 – Controlling Indexing with Robots.txt File                      

93 – What are SEO Domain Factors?                        

94 – Difference between TLD, Domain and Sub-Domain  

95 – Local or Country TLD Extension

Week 6

96 – Keywords in the Domain     

97 – Age of the Domain, Ownership and History 

98 – What are the Advanced On-page Optimization Factors          

99 – Better Website Layout & User Experience   

100 – Broken URLs and How to fix them                 

101 – Page Loading Speed           

102 – Mobile Friendly Websites 

103 – AMP for Websites               

104 – What are Rich Snippets or Structured Data?             

105 – Testing Structured Data Markup or Rich Snippets  

106 – Rich Snippets: Business or Company                            

107 – Rich Snippets: Person        

108 – Rich Snippets: Recipe                         

109 – Rich Snippets: Reviews      

110 – Social SEO – Facebook Meta Tags   

111 – Social SEO – Twitter Meta Tags       

112 – Secure your Site with HTTPS                            

113 – What is Off-Page Optimization or Link Building?     

114 – Different Types of Backlinks

Week 7

115 –   Elements of a Backlink

116 –   What are NoFollow Links?

117 –   Characteristics of Linking Domain

118 –   Characteristics of Linking Page

119 –   Diversity of Link Types

120 –   Characteristics of Backlinks            

121 –   Link Building Techniques

122 –   How to get Links Naturally?           

123 –   Content Curation & Link Building 

124 –   Get Links by Offering Free Content            

125 –   Do Paid Links Work in the Long Run?         

126 –   Can Links Shared on Social Media be considered Backlinks?

127 –   Avoid Black Hat Link Building Techniques

128 – What is a Website Audit?

129 – How to Audit a Website for SEO?

130 – Understanding SEO Quake Chrome Extension – PART 1        

131 – Understanding SEO Quake Chrome Extension – PART 2        

132 – Creating a Basic Audit Report for Initial Review       

133 – Google Webmaster Tools

Week 8

134 –   Bing Webmaster Tools    

135 –   Google PageSpeed Insights Tool

136 –   Google Mobile Friendly Testing Tool

137 –   AMP Validator

138 –   Google Lighthouse

139 –   W3C HTML Validator

140 –   Analyzing Your SEO with Google Analytics

141 – What is SEO Project Management?             

142 – SEO for Clients vs. SEO for your Own Website

143 – What steps are included in SEO Project Management?

144 – Create a List of Relevant Keywords

145 – Map out Focus Keywords for Specific Pages

146 – SEO Optimize each Page with Keywords

147 –   Create a Blog for Long Tail Keywords

148 – Create a Link Building Plan

149 – Stay Current – Always Update Content to Outmatch the Competition            

150 – Keep Track of Your Rankings & Progress    

151 – SEO Reporting & Client Communication

152 – Keep Monitoring Your Competitors

153 – Innovate and Think of New Ideas to Keep Your Content Up-to-Date               

Week 9

154 –   : Help Google find your Pages       

155 –   : Help Google Understand your Pages                       

156 –   : Help Visitors Use your Pages                      

157 – Official Google Webmaster Guidelines – Quality Guidelines: Content                            

158 – Official Google Webmaster Guidelines – Specific Guidelines: Avoid these Techniques                            

159 – Official Google Webmaster Guidelines – Manual Actions Report      

160 – Official Google Webmaster Guidelines – Submitting a Reconsideration Request for Penalized Website                           

161 – Official Bing Webmaster Guidelines – Main SEO Factors                       

162 – Official Bing Webmaster Guidelines – Technical SEO                              

163 – Official Bing Webmaster Guidelines – On-Page SEO               

164 – Deep Dive – Researching Keywords with Google Trends                      

165 – Deep Dive – Google Suggested Keywords                  

166 – Deep Dive – Keywords from Competitors’ Websites               

167 – Deep Dive – Advanced Google Search Operators                    

168 – Deep Dive – What are Search Operators?                   

169 – Deep Dive – Some Important Search Operators                       

170 – Local SEO – What are Google Maps?                            

171 – Local SEO – What is Local SEO?       

Week 10

172 – Local SEO – Signup for Google My Business

173 – Local SEO – Getting around Google My Business     

174 – Local SEO – Local SEO Ranking Signals          

175 – Local SEO – Negative Local SEO Factors       

176 – Video SEO – What is Video SEO? How is it different from Traditional SEO?   

177 – Video SEO – What makes YouTube the 2nd biggest Search Engine

178 – Video SEO – Most popular Types of Search Queries that show Video as a result in Google    

179 – Video SEO – Different Methods to Create Video Content    

180 – Video SEO – Keywords Research for Videos

181 – Video SEO – Main Video SEO Ranking Factors           

182 -: Video SEO – How to use Video to Outrank your Competition?         

183 – Video SEO – Videos on Social Media vs. Videos on YouTube

184 – Video SEO – Best Practices for Video SEO by Google              

185 – Multilingual & Multi-Regional SEO: What is the difference between Multiregional and Multilingual Websites                               

186 – Multilingual & Multi-Regional SEO: Managing Multilingual Versions of your Website             

187 – Multilingual & Multi-Regional SEO: Targeting Site Content to a Specific Country (GeoTargeting)                       

188 – Mobile SEO – What is Mobile SEO or ASO?                

189 – Mobile SEO – Structure of Android and Apple App Stores    

190 – Mobile SEO – App Store Policies

Week 11

191 – Keyword Research

192 – App Title  

193 – App Icon  

194 – App Screenshots  

195 – App Description    

196 – Preview Video                      

197 – Ratings & Reviews

198 – Retention               

199 – Competitive Analysis          

200 – Mobile SEO – Popular tools for ASO              

201 – Tips & Tricks           

202 – Google will be Dead as a Company Soon                    

203 – Is SEO Dead?                          

204 – Paid Search Helps Bolster Organic Results                 

205 – You can Pay Google to Rank High                  

206 – Companies who Have Relations with Google, Rank Higher  

207 – SEO Professionals claiming to Rank you in 3 to 6 months                    

208 – Future Predictions: Voice based SEO            

209 – Future Predictions: Search in the Era of Personal Assistants

Week 12

SEO 12 Week

210 – Machine Learning & Artificial Intelligence 

211 – Live Audit of Website 1      

212 – Live Audit of Website 2      

213 – Different Ways to Earn with SEO   

214 – How do People Hire SEO Professionals?     

215 – How to Qualify a Good SEO Project on UpWork                      

216 -: How to Price your SEO Services                    

217 – What not to do when sending a CV to any Company             

218 – Top SEO & Marketing news to Follow                          

219 – Top SEO Marketing Authority and Experts to Follow                             

220 – Closing: Closing Remarks & Key Takeaways