Free Digital Marketing Course – DigiSkills.pk

Week 1

1st week Lectures

  1 / Introduction to Digital Marketing

  2 / Base Setting: What is Marketing?

  3 / Base Setting: Evolution of Marketing

  4 / Base Setting: What is Digital Media?

  5 / Base Setting: What is Digital Marketing?

  6 / Base Setting: Power of Digital Marketing

  7 / Base Setting: What is Freelancing?

  8 / Base Setting: Freelancing Jobs for Digital Marketers

  9 / Base Setting: Digital Marketing Skills for Non-Techn…

  10 / Base Setting: Most Used Digital Marketing Tool

  11 / Mindset Development: Thinking like a Digital Market…

  12 / Mindset Development: Popular Digital Marketing Jarg…

  13 / Mindset Development: Negotiating Clients/Projects w…

  14 / Mindset Development: Manage Quality and Quantity of…

  15 / Mindset Development: Selection of Projects https://youtu.be/810EJpokbB0

  16 / Mindset Development: Setting Up Time Plan for Certi…

  17 / Projects Selection for Beginners: Digital Marketing…

  18 / Projects Selection for Beginners: Ads Creation Proj…

Week 2

  19 / Projects Selection for Beginners: Blogs Maintenance…

  20 / Projects Selection for Beginners: Social Media Comm…

  21 / Projects Selection for Beginners: Online Lead Gener…

  22 / FACEBOOK: What is Facebook?

  23 / FACEBOOK: Opening Personal Account on Facebook

  24 / FACEBOOK: Setting up basic information on Facebook

  25 / FACEBOOK: Privacy and Other Advanced Settings on Fa…

  26 / FACEBOOK: Basics of Posting on Facebook

  27 / FACEBOOK: Creating a Page on Facebook

  28 / FACEBOOK: Setting Up information and Settings

  29 / FACEBOOK: Reviewing Advanced Settings in Facebook

  30 / FACEBOOK: Assigning and Editing Page Roles

  31 / FACEBOOK: Creating a Robust and Professional Messag…

  32 / FACEBOOK: Using Pre-Designed Templates in Facebook https://youtu.be/pzpU1uyIg9M

  33 / FACEBOOK: Use of #’s, Tagging and Check-In to Enhan…

  34 / FACEBOOK: What is an Organic Reach?

  35 / FACEBOOK: Organic vs Paid Reach https://youtu.be/yPQ1fc2xXT4

  36 / FACEBOOK: Organic Reach Methods https://youtu.be/c2WwWeN2KWw

Week 3

  37 / FACEBOOK: Paid Reach Pros and Cons

  38 / FACEBOOK: What is Adverts?

  39 / FACEBOOK: Creating Account on Adverts

  40 / FACEBOOK: Linking Payment Method and Address in Adv…

  41 / FACEBOOK: Linking Facebook Pages with Adverts

  42 / FACEBOOK: Understanding Boosting, Promoting and oth…

  43 / FACEBOOK: When and How to Promote the Page?

  44 / FACEBOOK: When and How to Boost the Post?

  45 / FACEBOOK: Understand Facebook EdgeRank Algorithm

  46 / FACEBOOK: Creating and Updating your Target Market

  47 / FACEBOOK: Reviewing the Performance of Ads

  48 / FACEBOOK: Controlling Campaigns Through Adverts App

  49 / FACEBOOK: Pausing, Resuming and Creating New Campai…

  50 / FACEBOOK: Pausing, Resuming and Creating New Campai…

  51 / FACEBOOK: Important Things to Consider While Dealin…

  52 / FACEBOOK: Creating Habit of Updating and Reviewing

  53 / INSTAGRAM: What is Instagram and Why to Use it?

  54 / Creating Account on Instagram

Week 4

  55 / Using Instagram on Mobile Phone

  56 / INSTAGRAM: Use of Filters and Special Types of Pict…

  57 / INSTAGRAM: Gaining Reach on Instagram by Using Face…

  58 / INSTAGRAM: Reviewing the Efficacy and Effectiveness…

  59 / INSTAGRAM: Coping up with the Challenge of Keeping …

  60 / Twitter: What is Twitter and Why to use it?

  61 / Twitter: Creating Account on Twitter

  62 / Twitter: Understanding the Follows and Followers

  63 / Twitter: Learn to Tweet Timely and Effectively

  64 / Using Twitter Paid Marketing Tool

  65 / Reviewing the Efficacy of the Paid Marketing

  66 / Twitter: Types of Twitter Posts to Gain more Virali…

  67 / Twitter: Coping with the Dilemma of Low Response Tw…

  68 / YOUTUBE: What is YouTube and Why to use it?

  69 / YOUTUBE: Popular YouTube Pages and Videos

  70 / YOUTUBE: Creating Account on YouTube

  71 / YOUTUBE: Understanding YouTube Marketing

  72 / YOUTUBE: How to become YouTube Earner?

Week 5

  73 / YOUTUBE: How to Create and Manage your YouTube Chan…

  74 / YOUTUBE: How to Post Videos to Gain Reach?

  75 / YOUTUBE: Understanding the Concept of Earning Money…

  76 / YOUTUBE: How to Create Account on Y-Studio?

  77 / YOUTUBE: Understanding YouTube Analytics

  78 / YOUTUBE: Youtube Advertising

  79 / YOUTUBE: How to Post Video to Earn Money?

  80 / YOUTUBE: Receiving Money from YouTube and Reviewing

  81 / YOUTUBE: Types of YouTube Projects in Freelancing W…

  82 / YOUTUBE: Dealing with Clients’ YouTube Page and Thi…

  83 / LINKEDIN: What is LinkedIn and Why to Use it?

  84 / LINKEDIN: Creating an Account on LinkedIn and Updat…

  85 / LINKEDIN: How to create a company page?

  86 / LINKEDIN: Using LinkedIn Marketing to Connect with …

  87 / How to Post a Job on LinkedIn?

  88 / LINKEDIN: Using Organic Methods to Find People as P…

  89 / Introduction to other platforms: Pinterest and Yelp

  90 / Introduction to other platforms: Reddit and Snapcha…

Week 6

  91 / Most common Ad Platforms: Adverts, AdWords and AdSe…

  92 / Types of Advertisements: Search, Display, Social Me…

  93 / Search Ads: What are Search Ads and Why to Use It?

  94 / Display Ads: What are Display Ads and Why to Use it…

  95 / Video Ads: What are Video Ads and Why to Use it?

  96 / Importance of Google in the AdWord

  97 / Creating Display Ads: Best optimized Sizes for Goog…

  98 / Creating Display Ads: Creating a Basic Ad in Photos…

  99 / Creating Display Ads: Importing images, using type …

  100 / Creating Display Ads: Worlds most known Free Resou…

  101 / Creating Display Ads: Exporting in Jpeg, PNG

  102 / Creating Display Ads: Reviewing display ads with C…

  103 / Creating Video Ads: Accepted Formats and Specifica…

  104 / Creating Video Ads: Understanding TrueView Video A…

  105 / Creating Video Ads: Basics of Shooting, GIF and St…

  106 / Creating Video Ads: Testing with the Client for Ap…

  107 / Google Adwords : What is it and Why to use it?

  108 / Google Adwords : Creating an Account on Google AdW…

Week 7

  109 / Google Adwords : Updating Info, and Linking Paymen…

  110 / Google Adwords : Understanding the Google AdWords …

  111 / Google Adwords : Creating Search Ads Campaign

  112 / Google Adwords : Setting Budget and Bid Strategy

  114 / Google Adwords : Picking the right keyword for Ind…

  115 / Google Adwords: Making a Search Ad

  116 / Google Adwords : Art of Writing an Ad

  117 / Google Adwords : Understand Google Quality Score a…

  118 / Google Adwords : Dealing with AdWords Search Ad Fr…

  119 / Google Adwords : Stay up-to-date and add Conversio…

  120 / Google AdWords: What is TrueView?

  121 / Google AdWords: Understanding CTR, CPC and Chargin…

  122 / Google AdWords: Creating TrueView Ad Campaign

  123 / Google AdWords: In-depth Targeting and YouTube Lin…

  124 / Google AdWords: Examples of Video Ads Types

  125 / Google AdWords: Review and Monitor for Best Result…

  126 / Google AdWords: Creating Display Ads Campaign

Week 8

  127 / Google AdWords: Understanding Review and Charging …

  128 / Google AdWords: What are Product Listing or Shoppi…

  129 / Google Merchant center: Creating Account and Linki…

  130 / Google Merchant center: Shopping Product Listing F…

  131 / Google Merchant center: Creating Product Listing A…

  132 / Google AdWords: Creating Shopping Ads in AdWords

  133 / Google AdWords: Most common mistakes with Google A…

  134 / Google AdWords: Role of SEO

  135 / Blogs: When and Why to use it?

  136 / Blogs: Types of Freelancing Blogging Projects and …

  137 / Blogger.com: Creating an Account on Blogger.com

  138 / Blogger.com: Understanding the Blogger Interface a…

  139 / Blogger.com: Important things to consider

  140 / Blogger.com: Using rich content to blog and market

  141 / Blogger.com: Linking blog with Facebook, YouTube a…

  142 / Blogger.com: Earn money from your Blog through Goo…

  143 / Blogger.com: Integrate Google Analytics with Blogg…

  144 / Tips to make a great Blog

Week 9

  145 / Sales: What is Online Lead Generation and Type of …

  146 / Thinking Like a Sales Man

  147 / Understanding what client wants, and where can you…

  148 / Sources of Online Leads

  149 / Creating a Catchy Pitch

  150 / Possible Pitfalls and Problems

  151 / Craigslist: What is Craigslist and How to Create a…

  152 / Craigslist: Creating an interesting Craigslist Ad

  153 / Craigslist: Types of Craigslist Ad Jobs

  154 / Facebook Groups: What are Facebook Groups?

  155 / Facebook Groups: Joining Facebook Groups and Posti…

  156 / Job Portals: What are Job Portals?

  157 / Job Portals: Creating Job Portal Ads and increasin…

  158 / Website UXD and Shop Setup: What is Website UXD an…

  159 / Wix.com: Create an Account on Wix.com

  160 / Wix.com: Setting up Website

  161 / Wix.com: Connecting Domain with the Website

  162 / Wix.com: Selecting Template and Re-Designing

Week 10

  163 / Wix.com: Setting up an Online Store

  164 / Wix.com: Tour to the options of Online Store

  165 / Wix.com: Optimizing to Mobile Users https://youtu.be/0LcfvB_O2Ic

  166 / Other E-Commerce Platforms: Shopify, WordPress Sto…

  167 / DM Plan: What is a DM Plan and Why to Use it?

  168 / DM Plan: Most common Table of Contents for a Plan

  169 / DM Plan: Step 1-The Starting Point

  170 / DM Plan: Internal Resources Audit for Digital Mark…

  171 / DM Plan: Customer and Potential User Research 1

  172 / DM Plan: Customer and Potential User Research 2

  173 / DM Plan: Competitor Analysis

  174 / DM Plan: Assessing Opportunities and Threats

  175 / DM Plan: Setting SMART Objectives

  176 / DM Plan: Selection of Platforms to Achieve Objective…

  177 / DM Plan: The Concept of Targeting and Segmentation

  178 / DM Plan: Message, Ad and Video Developments

  179 / DM Plan: Budgeting

  180 / DM Plan: Execution and Monitoring

Week 11

  181 / What is Native Advertising?

  182 / Taboola: What is Taboola and Examples

  183 / Taboola: Creating an Account on Taboola

  184 / Taboola: Creating a Campaign

  185 / What is Marketing Automation?

  186 / Types of Marketing Automation Projects

  187 / MailChimp: Introduction to MailChimp

  188 / MailChimp: Create an Account on MailChimp

  189 / MailChimp: Creating a Mailing List

  190 / Creating a Campaign

 191 / MailChimp: Designing the Email

  192 / MailChimp: Reviewing, Monitoring and Optimizing

  193 / What is the meaning of Analytics and Why to use it…

  194 / Google Analytics: What is google analytics and Typ…

  195 / Google Analytics: Creating an Account on Google An…

  196 / Google Analytics: Adding websites to track analyti…

  197 / Google Analytics: Using data for Decision making

  198 / Facebook Insights: What is Facebook Insights and T…

Week 12

  199 / Facebook Insights: Creating an Account on Facebook…

  200 / Facebook Insights: Making Sense of Data

  201 / Digital Needs, Wants and Demands

  202 / Change in the Consumer Behavior

  203 / 4 P’s of Marketing

  204 / 5 S’s of Digital Marketing : SELL

  205 / 5 S’s of Digital Marketing : SERVE

  206 / 5 S’s of Digital Marketing : SPEAK

  207 / 5 S’s of Digital Marketing : SAVE

  208 / 5 S’s of Digital Marketing : SIZZLE

  209 / Customer Journey Mapping

  210 / Concepts of STP

  211 / Customer Experience Guru

  212 / Course and Skills Review

  213 / Future Directions for Digital Marketing Freelancer…